Research
Run SERP research, read what ranks, and turn it into an outline or a page structure.
SERP research, the complete guide
What SERP research reads, what it returns, and how to use every part of the results, from target length and related keywords to the search features on the page.
4 min readStarting a SERP research run
How to start a SERP research run, what each setting on the form does, and what happens once it is running.
4 min readChoosing a search intent and format
Why a research run stops halfway to ask what the searcher is after, how to read the intent and format numbers, and how your two picks decide which ranking pages WordCrafter builds from.
4 min readResearch for long-form content
How to read what a long-form research found, from content gaps and missing topics to competitor headings, and how to shape the outline you will write from.
4 min readResearch for commercial pages
How WordCrafter turns the product, service and landing pages ranking for your keyword into a section-by-section page plan for your own page, and how to change that page plan before you write.
9 min readWhen a commercial page asks for your business context
Why a setup dialog opens on product, service and landing pages, what WordCrafter needs before AI writes a page that sells, how a page can sell up to three of your products or services, and how to set it up in a few steps.
13 min readAuditing your live page against the SERP
How to map a page you already have against the pages ranking for your keyword, what missing and thin sections mean, and how to bring your page into the editor to close the gaps.
3 min readContent briefs
How to turn a finished research into a content brief for a writer, what the brief panel holds, how to keep it up to date with the research, and how to share it with a public link.
3 min readManaging your research
How to find a research in your list, move research between projects, delete the research you no longer need, and refresh a finished research with new SERP data.
3 min readResearch FAQs
Answers to common questions about SERP research runs, including why a run stops to ask for an intent, when a research credit is spent or refunded, and why some results say they could not be read.
3 min read