Open a product, service or landing page in the editor and a setup dialog may open over it: a few short steps that end in Save and start writing. Nothing is broken. WordCrafter will not write a page that sells until it knows what you actually sell.
Why AI waits on commercial pages
A commercial page is full of claims: features, proof, pricing. Written without your facts, those claims would be invented. So on commercial pages the Agent and Targeted tabs wait until your business context clears a minimum bar. Long-form content never asks.
What WordCrafter needs
AI can write this draft once all three are true:
Your business context has an overview of what you do.
It has at least one offering with a name and at least two features.
This draft has picked what it sells: one to three offerings, each with a name and at least two features.
When only the pick is missing and your context has a single offering that already has its features, WordCrafter picks it for you and no dialog opens. If an offering this draft picked later loses features, or moves out of the business context this draft uses, the dialog opens again to settle it.
The setup dialog
The dialog opens each time you open the draft until the setup is done. It shows only the steps you still need, out of Your website, Offering, Features and Ready. The Features and Ready steps have a Back button, so you can change an earlier answer. On a phone it opens as a full-screen sheet.
Your answers are kept while you work. Close the dialog, or leave the editor and come back in the same browser tab, and it picks up where you stopped.
Your website
This step appears only when you have no business context yet, or it has no overview. Paste the URL of a page of your website about your business, such as your About page, and click Read my website. Or click or fill it in manually to type it yourself.
WordCrafter reads the page and drafts your context for you to review. Click Looks right, save to save it as it is, or Edit first to change it and then click Save context. The dialog then moves on to the next step.
The dialog reads one page. To draft your context from up to three pages at once, use Agent Studio → Business context, where nothing saves until you review it.
Offering
Pick what this draft sells. The question follows the page type: a service page asks Which services does this page sell?, a product page asks Which products does this page sell?, and a landing page asks Which offerings does this landing page sell? Under it: Pick up to 3. With only one offering in your context, the question is in the singular, for example Which service does this page sell?, without the Pick up to 3. hint.
Each of your offerings is a card. Click a card to pick it and click it again to unpick it. With two or more picks, each card shows a number in the order you picked it. Your first pick is the page's main offering unless you give them equal weight (below). A page sells three at most: tap a fourth and a note asks you to unpick one first.
An offering that still lacks features is tagged, for example Needs 2 features or Needs 1 more feature. To write about something that is not in your context yet, click Add a different service (or product, or offering) and type its name. If your context has no offerings at all, this step is just the name field.
How the page splits its focus
With two or more picks, a choice appears under the cards: How should the page split its focus?
Boiler repair leads, Servicing supports (with three picks, Boiler repair leads, the others support). The page is about your first pick, with a short section for each of the others. This is the default.
Give them equal weight. A section for each one, a "which one is right for you" comparison and one shared call to action.
The names in the first option are your own picks. A service page talks about services and a product page about products; a landing page can sell either.
Features
This step appears only when an offering you picked has fewer than two features, or is new. With several picks that need features, the dialog walks them one after another, and the line above the heading says which one you are on, for example Features of Boiler repair, 2 of 3. Back returns to the previous one. Picks that already have their features are skipped. For each one, choose how to add them:
Find them on your website. WordCrafter looks for the offering's own page on your website while The page to read stays empty, and the line under it says how far it got, for example checking 1 of 2 pages. When it finds the page, the line names it, for example Found: Curated Lot Program, and reading its features starts by itself; if it finds none, it reads your website for them. You can type or paste a URL at any time, or click Stop, I’ll paste the page URL while it searches. Changing the page while it reads, or clicking Stop, I’ll type them, cancels that read. When it found other pages about the offering, Also on your site offers the fullest one with Use this page, and a page with little text is flagged, since a fuller page gives better features. Use a different page clears the field for your own URL, and Find it for me searches again. A page you pick or paste is read when you click Find features. The features appear as a list you can edit or trim before you continue. Find again reads the same page again. Put another page in the field and the button becomes Find features here too: that find adds to the features you already have. If the page could not be read, click Try again or type the features yourself.
Type them myself. Add two or more features, one concrete fact each, pressing Enter after each one.
A new offering has nothing to read yet, so you type its features.
Next to Continue, a counter shows how many features you have and what is missing, for example 1 of 2 features and Add 1 more. Continue becomes available at two. Nothing is saved until the last step.
Ready
The last step, Ready to write, sums up what this draft sells. With one pick it shows that offering and its features, which you can still edit. With two or three it lists each pick with its role (Leads, Supports or Equal weight) and how many features it has.
With two or three picks you can still change the split here, without going back. A switch above the list, One leads or Equal weight, sets how the page splits its focus. With One leads, each supporting pick has Make it lead (it shows when you hover or focus the row, and always on a touch screen). Click it and that pick moves to the top and leads; the one that led now supports.
When the picks change how the page is laid out (two or more picks now, or before), an On the page box says what saving will do to its sections, for example that it will add a section for one of your picks or remove an empty section for one you unpicked. On a page you have already started writing, sections you wrote are never changed, and the box ends with Nothing about your written sections changes. If you keep the picks and the split the page already has, the box says only The page already fits these picks. The exception is a page still missing a section for those picks: the box then lists what saving adds, as above.
On such a page you can choose to start over instead: Rebuild the page for these services (or products, or offerings; for a single pick, this service). Every section is rebuilt, including the ones already written. Your current page is saved in version history first, so you can bring its sections back from there; the page keeps its new picks. With this choice ticked, the button reads Rebuild and start writing.
Click Save and start writing: WordCrafter saves the features, the picks and the split together, fits the page to them, closes the dialog and opens the Agent tab with the cursor in its prompt.
Your picks and their features are saved when you click it, so going back to change them first saves nothing. (The Your website step is different: its context is saved as soon as you click Looks right, save or Save context.) A line above the button says where they are saved; see where your context is saved.
If you close the dialog
Close it with ✕ or Escape whenever you like. It stays closed until you next open the draft, and you can keep writing by hand in the meantime. The Agent and Targeted tabs show a card, Add your business facts to continue. Click Add the missing context to open the dialog again.
On a commercial page, the editor tour waits until the setup is done.
Changing what the page sells later
Once the setup is done, a context chip sits above the AI tabs, named after what this draft sells. With one pick it shows its name. When one pick leads, it shows that name and how many others support it, for example Boiler repair +2. With equal weight it shows two names, for example Boiler repair · Servicing, plus +1 for a third. Hover it to see every pick with its role. Click the name to open the dialog on the offering step, with your current picks selected, and change them or how the page splits its focus. Click the score beside it to see how complete your business context is. Once your context lives on a project or your account, that view also links to Agent Studio, where you can improve it.
Where your context is saved
On the Your website and Ready steps, a line near the save button (under it on Your website, just above it on Ready) says where your answers will be saved. It depends on where the draft lives:
A draft in My Content, your default project, saves to your business context, the one every draft can use. If you have none yet, the dialog creates it.
A draft in a project with its own context saves to that project's context.
A draft in a project with no context of its own, when you have a business context. The line reads, for example, Saves to the Client work project, starting from your business context. At the first save, WordCrafter copies your business context into the project (its overview, offerings, features and proof), and your answers go into that copy. Your business context itself does not change. To save to your business context instead, click Save to your business context instead on that line, and Save to the Client work project only switches back. The choice lasts while the dialog is open.
A draft in a project with no context of its own, when you have no business context yet: the dialog creates the project's context.
An older draft with a context of its own keeps saving to that draft. When the draft sits in one of your own projects and the project has no context yet, the Ready step offers Save to project, so every draft in that project can use it. The context chip offers the same later.
Copying your business context into a project changes the whole project, not just this draft. Every draft in that project that picked offerings from your business context now uses the project's copies of them, so its picks and the sections written for them stay linked. From then on, the drafts in that project use the project's context, which you edit in the project's Agent Studio; changes to your business context no longer reach them. If AI is working on a draft in that project that uses offerings from your business context, nothing is copied: the dialog asks you to wait for that run to finish, or stop it, then try again (it names the draft when it has a title).
An older draft can carry its own business context that is missing details while your account or project context already has what the page needs. The dialog then offers Use your saved business context instead. Confirm with Remove and use saved context: the details saved on this draft are removed, and your saved context is not changed.
If you delete an offering a page uses
Deleting an offering in Agent Studio also removes it from every page that picked it. Sections planned for it that are still unwritten are removed from those pages; sections you already wrote stay. The remaining picks move up in order, so if you delete the offering that led, the next one leads. A page left with no pick asks again the next time you open it, unless your context has just one offering left and it has its features: then the page picks it for you without asking.
Starting from the create dialog
You can settle most of this before the draft opens. When you create a commercial page and your business context is ready, the create dialog picks the first offering that has its features. When several qualify, it asks Which services does this page sell? Pick up to 3. (or products, or offerings), and with two or more picks it shows the same choice between one leading and equal weight. The draft is then laid out for your picks from the start. When your offerings still need their features, the dialog says so and the editor asks for them. When you have no context yet, paste a URL from your website and it is read while the draft opens. See Creating content.
Your business context also shapes each section as it is written. Where the context is silent, a section comes back with an [Add …] placeholder instead of an invented claim. See research for commercial pages.