Every piece of content in WordCrafter has a type. It is shown as a badge in your content list, you can filter by it, and for some types it changes how the editor and the AI work.
Articles
Long-form content: in-depth articles or blog posts that cover a topic comprehensively. This is the default.
News article: timely articles covering the latest on a topic or event. It works the same way as long-form content. The type is a label that helps you find and filter this content.
Commercial pages
Pages built to convert, planned from the pages already ranking. There are three types, each with two kinds:
Type | Kinds |
|---|---|
Product page | SaaS, E-commerce |
Service page | B2B, Local |
Landing page | Solution, Comparison |
Unlike articles, commercial pages change how WordCrafter works:
They are built from sections, such as a hero, features, pricing and an FAQ, and the editor can frame each one. The kind you pick decides the sections a new page starts with.
They need your business context. The AI will not write one until it knows what you sell. See When a commercial page asks for your business context.
Types WordCrafter creates for you
Brief: a content brief generated from a research with Generate brief. See Content briefs.
Imported: content brought in with Import & optimize.
You cannot pick these in the type picker.
Choosing the right type
The real decision usually happens in research. When a run finishes reading the search results, it shows which intents and formats Google rewards for your keyword, and you pick one. Creating content from that research then sets the type to match. If the results for your keyword are mostly product pages, a blog post is unlikely to rank there, however good it is. See Search intents.
Changing the content type
In the editor, open More Options → Content type.
Between long-form and news article: switch freely.
Between product, service and landing page: switch freely.
From an article to a commercial page, or the other way: not possible, because the two are built differently. Create new content with the right type instead.
A brief cannot be changed to another type.
On the roadmap
Review pages, community posts, social media posts, video scripts and images are planned but not available yet.