WordCrafter helps you write content that ranks, with two halves that work together. Research reads the first page of Google for your keyword and shows you what it takes to rank there. Writing turns that evidence into finished content, with an AI agent that knows your research, your business and your style.
This page follows one piece of content from start to finish. Each step is short and links to the full guide, so read it top to bottom once, then jump to the step you need.
1. Set up once
A few things make every draft better, and you only set them once.
Business context: what your company does and sells. Required for product, service and landing pages. See Business context.
Rules: your house style and words to avoid, which the agent follows, always on or pulled in when they fit. See Rules and modes.
Projects, if you write for more than one website or client, each with its own settings. See Projects.
All of this lives in Agent Studio. What the agent knows about you explains how the pieces fit.
2. Research what ranks
Start with New → SERP research and a keyword. The research reads the ranking pages, and partway through it asks which kind of page you are making, because Google often rewards more than one. Each research costs one research credit.
Search intents: choosing what kind of page to make
SERP research, the complete guide: everything a research returns
3. Plan the content
A finished research gives you an outline or a page plan to write from. For an article, that is an outline built from what the ranking pages cover, which you refine. For a product, service or landing page, it is a page plan of sections.
Content briefs, when someone else is writing the content
4. Write it
Click Create content on the research. Start from the outline and write it yourself, or have the agent draft all of it. The research stays attached to your content, so the agent and the SEO checks keep working from its findings. See How research connects to writing.
In the editor, you work with AI in two ways:
The agent takes plain-language requests, such as "tighten section 2", and works across the whole draft. See The AI agent.
The Targeted tab writes or rewrites one block with exact settings for length, tone and model. See The Targeted tab.
New to the editor? Start with The editor, the complete guide.
5. Review and optimize
Review the AI's edits as suggestions you accept or reject. See Suggestions and track changes.
Leave notes for yourself or others with comments.
Check the SEO score against your keyword and the pages that rank. See SEO optimization.
Go back in time if something goes wrong. Every agent run is saved as a version. See Version history.
6. Export
When your draft is ready, copy it as rich text for your CMS, or download it as PDF, Markdown or HTML. Accept or reject any pending suggestions first: exports use the text as it was before them. See Exporting your content.
Already have content?
Skip straight to step 4 with New → Import & optimize. Bring in a published page, Markdown or a paste, and optionally research its keyword to find what it is missing. See Import and optimize.
What it costs
Two allowances come with every plan. Research credits pay for research runs. The AI usage allowance covers the AI models that write and edit, and you can connect your own API keys to use your provider account instead. See Research credits and AI usage.
Where to go next
Brand new? Your first draft is a quickstart.
Not sure where to begin? The three ways to start compares them.
Questions about how it all fits together? See the How WordCrafter Works FAQs.