The words WordCrafter uses, in alphabetical order, each with the guide where you can read more.
A
Agent. The AI in the Agent tab of the editor's AI Assistant. It takes plain-language requests, plans the steps, and reads and edits across the whole draft. See The AI agent.
Agent Studio. Where you set what the agent knows about you: business context, the Context Library, models and behavior, memory, rules, modes, saved instructions and commercial page setup. See What the agent knows about you.
AI Assistant. The panel beside the editor that holds the Agent and Targeted tabs. See The editor, the complete guide.
AI usage allowance. The dollar amount of AI model use included in your plan each billing cycle, 20% of your plan price. See Research credits and AI usage.
Apply directly. An edit strategy where AI edits land in your draft immediately, instead of arriving as suggestions. See Suggestions and track changes.
Attached research. The research a piece of content is attached to, which the agent and SEO checks work from. Attach or detach it from the editor's More Options menu. See How research connects to writing.
B
Block. One unit of content in the editor: a paragraph, heading, list, image, table and so on. See Blocks and formatting.
Block history. The earlier changes to one block, each of which you can bring back with Restore previous content. See Version history.
Business context. The facts about your company that AI writes from: what you do, your offerings, your audience and your proof. Required before AI writes a commercial page. See Business context.
C
Commercial page. A product, service or landing page, built from sections and written from your business context. See Supported content formats.
Consensus section. A section type that at least half of the ranking pages carry, and never fewer than two of them. See Page audit.
Content. Anything you write in WordCrafter: articles, news, commercial pages, briefs and imports. Listed under All Content. See Your content.
Content brief. A one-page summary of the research for a writer, generated from a research, with a share link you can revoke. See Content briefs.
Content gaps. Topics relevant to your keyword that neither the recommended outline nor the ranking pages cover: room to stand out. See Research for long-form content.
Content type. What a piece of content is: long-form, news article, product, service or landing page, brief or imported. See Supported content formats.
Context Library. Your account's shelf of files, URLs and notes the agent can read when you attach them. See The Context Library.
E
Edit strategy. Whether AI edits arrive as suggestions (Suggest changes) or land in your draft straight away (Apply directly). Set a default in Models & behavior, and switch it per draft. See Saved instructions and model defaults.
H
HARD rule. A rule that is always included and that the agent is told never to override. See Rules and modes.
I
Import & optimize. Bringing existing content in from a URL, Markdown or a paste, with optional research on its keyword. See Import and optimize.
L
Learn my voice. Pasting a sample of your writing so the agent picks out how you write and saves it as memories. See Agent memory.
M
Memory. What the agent has learned about how you like to write, from working with you or from what you taught it. See Agent memory.
Missing topic. A topic several ranking pages cover that the recommended outline left out as a section of its own. See Research for long-form content.
Mode. A way of working you pick for the agent, such as Brainstorm or Drafter, with its own persona, tools and models. See Rules and modes.
Models & behavior. Your default Thinker, Writer and Image models and edit strategy. See Saved instructions and model defaults.
O
Outline. For an article, the sections and subsections a research builds from the ranking pages, which you refine and write from. In the editor, the Outline view lists your draft's headings. See Research for long-form content.
P
Page audit. A comparison of your live page with the sections of the pages that rank. See Page audit.
Page plan. For a commercial page, the sections, in order, that a research builds from the ranking pages. See Research for commercial pages.
Page Structures. The sections you require on every commercial page of a given kind. See Research for commercial pages.
Project. A group of content and research for one body of work, with its own settings on top of your account's. See Projects.
R
Research. One SERP research for one keyword, listed under All Research. Its results can feed as many pieces of content as you like. Counted, they are research runs. See Starting a research run.
Research credit. What a research costs: one credit each. Your plan includes a number each billing cycle. See Research credits and AI usage.
Rule. Standing guidance the agent follows, such as house style or words to avoid. See Rules and modes.
Running thin. A consensus section your live page has, but with less than half the median word count of the ranking pages. See Page audit.
S
Saved Instructions. Prompts, and their settings, saved to reuse in one click. See Saved instructions and model defaults.
Search intent. What a searcher wants: informational, commercial, transactional or navigational. A research shows which intents rank and asks which one you are writing for. See Search intents.
SERP research. Reading the first page of Google search results for a keyword to see what it takes to rank. See SERP research, the complete guide.
Suggesting. The editor's track-changes switch. While it is on, your own edits are recorded as suggestions. See Suggestions and track changes.
Suggestion. An edit shown as tracked changes that waits for you to accept or reject it. See Suggestions and track changes.
T
Targeted tab. The tab of the AI Assistant for writing or rewriting one block with exact settings. See The Targeted tab.
Thinker, Writer and Image models. The three model roles the agent uses: the Thinker plans, the Writer drafts the prose, and the Image model makes images. See Saved instructions and model defaults.
U
Uncommon on the SERP. A section in your outline that the ranking pages barely cover, which WordCrafter suggests trimming. See Research for long-form content.
Unfiled. Content or research that is not in any project. See Your content.
V
Version history. The saved versions of a draft, which you can compare and restore. See Version history.
W
Writing Recipes. How each section type of a commercial page gets written. See Research for commercial pages.
Your own API keys. Keys from OpenAI, Anthropic, Google or DeepSeek that you connect so requests to that provider are billed to you and kept off your allowance. See Bring your own API keys.